Always Be Testing: The Complete Guide to Google Website Optimizer

Stop guessing, start testing, and enjoy greater success with your website.

If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:

* Develop a testing framework to meet your goals and objectives
* Improve your website and move more of your customers to action
* Select and categorize your products and services with a customer-centric view
* Optimize your landing pages and create copy that sells
* Choose the best test for a given application
* Reap the fullest benefits from your testing experience
* Increase conversions with over 250 testing ideas
* Save $25 on Google AdWords with coupon included in the book

Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

From the Back Cover
If you want more leads, sales, and profits from your website, then you need to test, test, test. Google Website Optimizer is all about testing, and this book shows you how to use that free tool to discover what is best for your site and your bottom line. Recognized online marketing guru Bryan Eisenberg and his chief scientist John Quarto-vonTivadar explain how to test and get more of your visitors to take the actions you want them to take: contact you, buy something, subscribe, or otherwise engage with your site.

* Learn to develop a testing framework and establish goals and parameters
* Determine how well your site calls visitors to take action and learn how to make improvements
* Discover the best approach for selecting and categorizing products
* Optimize your landing pages and revise your content with copy that sells
* Understand exactly which test works best for a given purpose
* Learn what you need to bring to the testing experience to reap the fullest benefits
* Learn how to design impactful tests in sales, lead generation, B2B, and B2C situations
* Get over 250 testing ideas based on all the factors that contribute to a site’s ability to convert online visitors